Teknosa, “T\u00fcrkiye\u2019nin Lovemark\u2019lar\u0131 2018\u201d ara\u015ft\u0131rmas\u0131nda bu y\u0131l da \u201cT\u00fcrkiye\u2019nin En Sevilen Teknoloji Marketi\u201d oldu.<\/p>\n
T\u00fcketicilerin g\u00f6n\u00fclden ba\u011fl\u0131 olduklar\u0131 markalar\u0131 belirlemek i\u00e7in bu y\u0131l 11\u2019inci kez Ipsos ve MediaCat i\u015fbirli\u011fi ile ger\u00e7ekle\u015ftirilen \u201cT\u00fcrkiye\u2019nin Lovemark\u2019lar\u0131\u201d ara\u015ft\u0131rmas\u0131 sonu\u00e7land\u0131. Teknosa, ara\u015ft\u0131rma sonucunda teknolojik market zinciri kategorisinde \u201cT\u00fcrkiye\u2019nin En Sevilen Teknoloji Marketi\u201d se\u00e7ildi.<\/p>\n
T\u00f6rende \u00f6d\u00fcl\u00fc alan Teknosa Pazarlama \u0130leti\u015fimi ve M\u00fc\u015fteri Deneyimi Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Ay\u015feg\u00fcl Bah\u00e7\u0131vano\u011flu; \u201cHerkes i\u00e7in Teknoloji\u201d mottomuz do\u011frultusunda, \u00e7ok geni\u015f bir kitleye hitap eden, herkesi kucaklayan bir markay\u0131z. \u0130\u015fimizin ve markam\u0131z\u0131n temelinde insan oda\u011f\u0131, insana yak\u0131nl\u0131k ve samimiyet var. Yapt\u0131\u011f\u0131m\u0131z i\u015fi m\u00fc\u015fterilerimizin g\u00f6z\u00fcnden bakarak geli\u015ftiriyoruz. M\u00fc\u015fterilerimizin sesine daima kulak veriyor, onlara kesintisiz bir al\u0131\u015fveri\u015f deneyimi ya\u015fatmaya odaklan\u0131yoruz. Yapt\u0131\u011f\u0131m\u0131z y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fmeler ve online anketlerin yan\u0131 s\u0131ra dijital kanallar \u00fczerinden t\u00fcketicilerimizle temas halindeyiz. M\u00fc\u015fterilerin bizi tavsiye etme oranlar\u0131n\u0131 da \u00f6l\u00e7\u00fcmleyerek hizmetlerimizi geli\u015ftirecek ad\u0131mlar atmaya devam ediyoruz. Teknosa olarak bu \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131n takdir edilmesinden ve teknoloji al\u0131\u015fveri\u015finin adresi olarak t\u00fcketicilerin g\u00f6n\u00fcllerinde yer almaktan dolay\u0131 b\u00fcy\u00fck mutluluk duyuyoruz\u201d dedi.<\/p>\n
Ara\u015ft\u0131rma kapsam\u0131nda 15 – 55 ya\u015f aras\u0131 y\u00fczde 50 kad\u0131n, y\u00fczde 50 erkek toplamda 3 bin 90 bireyle yap\u0131lan g\u00f6r\u00fc\u015fme sonucunda 22 kategoride en sevilen markalar belirlendi.<\/p>\n
Teknosa\u2019ya Felis\u2019ten de 4 \u00f6d\u00fcl<\/p>\n
Bu y\u0131l 9\u2019uncu kez d\u00fczenlenen Felis \u00d6d\u00fclleri\u2019nde de Teknosa, 1 Felis, 3 ba\u015far\u0131 \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fc. Ba\u015far\u0131l\u0131 reklam ve pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00f6d\u00fcllendirildi\u011fi Felis\u2019te Teknosa, Verinin Yarat\u0131c\u0131 Kullan\u0131m\u0131 kategorisinde D\u00fcnya\u2019n\u0131n \u0130lk Karasal Yay\u0131nda DCO projesi ile Felis \u00d6d\u00fcl\u00fc\u2019n\u00fc kazand\u0131. \u201cDurum Buysa Teknosa\u201d reklam filmiyle, T\u00fcrkiye\u2019de ve d\u00fcnyada karasal televizyon yay\u0131n\u0131na DCO (Dinamik Kreatif Optimizasyon) entegre eden ilk marka olan Teknosa, teknosa.com\u2019dan ald\u0131\u011f\u0131 bilgileri ger\u00e7ek zamanl\u0131 i\u015fleyerek ve stok adedi, sat\u0131\u015f rakamlar\u0131 ve TV \u00f6l\u00e7\u00fcmleme verilerini dikkate alarak hedef kitleye uygun mesajla TV reklam deneyimini zenginle\u015ftirme ba\u015far\u0131s\u0131n\u0131 g\u00f6stermi\u015fti.<\/p>\n
Yine ayn\u0131 proje ile Medya – Televizyon Kullan\u0131m\u0131 kategorisinde ba\u015far\u0131 \u00f6d\u00fcl\u00fcn\u00fc almaya hak kazanan Teknosa, di\u011fer iki ba\u015far\u0131 \u00f6d\u00fcl\u00fcn\u00fc ise Dijital Kategorisi\u2019nde Pi\u015fman\u0131m Anne projesi ve D\u00f6n\u00fc\u015ft\u00fcren Pazarlama Etkisi kategorisinde Durum Buysa Teknosa kampanyas\u0131n\u0131n sosyal medya \u00e7al\u0131\u015fmalar\u0131 ile ald\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
TEKNOSA, “T\u00dcRK\u0130YE’N\u0130N LOVEMARK’LARI 2018\u201d ARA\u015eTIRMASINDA BU YIL DA \u201cT\u00dcRK\u0130YE\u2019N\u0130N EN SEV\u0130LEN TEKNOLOJ\u0130 MARKET\u0130\u201d OLDU.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[2559,110128,110129,3828,33954],"class_list":["post-1375523","post","type-post","status-publish","format-standard","hentry","category-bilim-teknoloji","tag-oldu","tag-perakendesinin","tag-sevileni","tag-teknoloji","tag-teknosa"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=\/wp\/v2\/posts\/1375523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1375523"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=\/wp\/v2\/posts\/1375523\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1375523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1375523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1375523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}