Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan mesafeli sat\u0131\u015flara y\u00f6nelik bir a\u00e7\u0131klama yap\u0131ld\u0131. Covid-19 salg\u0131n\u0131 d\u00f6neminde T\u00fcrkiye’de internet \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015f oranlar\u0131ndaki art\u0131\u015fa dikkat \u00e7ekilen a\u00e7\u0131klamada, 2014-2020 Ekim ay\u0131 aras\u0131ndaki d\u00f6nemde, mesafeli y\u00f6ntemle sat\u0131\u015f yapan 75 \u015firket nezdinde yap\u0131lan denetim sonucunda tespit edilen ayk\u0131r\u0131l\u0131klar i\u00e7in toplam 216 milyon 68 bin 467 TL idari para cezas\u0131 uyguland\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n\n\n\n
Teknolojik geli\u015fmelerin beraberinde getirdi\u011fi dijitalle\u015fme, al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 da b\u00fcy\u00fck oranda de\u011fi\u015ftirdi. T\u00fcketicilerin geleneksel al\u0131\u015fveri\u015f y\u00f6ntemleri yerine uzaktan ileti\u015fim ara\u00e7l\u0131 ile kurulan mesafeli s\u00f6zle\u015fmeler ile al\u0131\u015fveri\u015fe y\u00f6nelmelerinin i\u015flem hacmini artt\u0131rd\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Bu t\u00fcr sat\u0131\u015flar, her ne kadar bir\u00e7ok kolayl\u0131\u011f\u0131 beraberinde getirse de, t\u00fcketicilerin zaman zaman yasal y\u00fck\u00fcml\u00fcl\u00fcklerinin bilincinde olmayan, k\u00f6t\u00fc niyetli ve f\u0131rsat\u00e7\u0131l\u0131k yapmak isteyen sat\u0131c\u0131lar taraf\u0131ndan stoklar\u0131nda olmayan ve tedariki 30 g\u00fcnl\u00fck yasal teslim s\u00fcresi i\u00e7erisinde yap\u0131lamayacak \u00fcr\u00fcnleri dahi sat\u0131\u015fa konu ederek ma\u011fdur edildi\u011fi Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan tespit edildi.<\/p>\n\n\n\n
\u00dcr\u00fcn bedelleri tahsil edildikten sonra, teslimlerin hi\u00e7 yap\u0131lmad\u0131\u011f\u0131 ya da teslim edilmeyen \u00fcr\u00fcnlere ili\u015fkin bedel iadesi i\u00e7erikli cayma taleplerinin kar\u015f\u0131lanmad\u0131\u011f\u0131 hatta t\u00fcketicilerin s\u00f6z konusu taleplerini iletebilecekleri bir muhatap dahi bulamayarak, ma\u011fdur edildi\u011fine de\u011finilen a\u00e7\u0131klamada, \u201c\u00d6zellikle kurumsal olmayan internet siteleri ve sosyal medya mecralar\u0131 hatta cep telefonu uygulamalar\u0131 \u00fczerinden sat\u0131n alma i\u015flemi yap\u0131l\u0131p, kap\u0131da \u00f6deme vb. banka hesap sahiplik bilgisi olmayan \u00f6deme y\u00f6ntemleri ile ger\u00e7ekle\u015ftirilen al\u0131\u015fveri\u015flerde \u00e7ok say\u0131da ma\u011fduriyet ya\u015fanmaktad\u0131r. Bu t\u00fcr ma\u011fduriyetlerin \u00f6n\u00fcne ge\u00e7mek i\u00e7in, mesafeli y\u00f6ntemle al\u0131\u015fveri\u015f yap\u0131l\u0131rken t\u00fcketicilerimiz taraf\u0131ndan dikkat edilmesi gereken baz\u0131 \u00f6nemli hususlar bulunmaktad\u0131r\u201d ifadelerine yer verildi.<\/p>\n\n\n\n
\u0130nternet veya telefon ile al\u0131\u015fveri\u015f yap\u0131lmas\u0131na karar verilmesi durumunda sat\u0131c\u0131 hakk\u0131nda arama motorlar\u0131nda k\u0131sa ve genel bir \u00f6n inceleme yapmak, gerekirse \u015fikayetleri incelemek gerekiyor. Ma\u011fduriyetin ortadan kalmas\u0131 i\u00e7in mesafeli y\u00f6ntemle yap\u0131lan al\u0131\u015fveri\u015flerde mal\u0131n veya hizmetin fiyat\u0131 ve niteliklerinin bir\u00e7ok mecradan incelenmesi \u00f6neriliyor.<\/p>\n\n\n\n
Mesafeli y\u00f6ntemin t\u00fcketicilere sa\u011flad\u0131\u011f\u0131 avantajlardan birisi de, sat\u0131n al\u0131nmas\u0131 planlanan mal\u0131n veya hizmetin fiyat\u0131 ve niteliklerini bir\u00e7ok mecradan ara\u015ft\u0131rabilme kolayl\u0131\u011f\u0131 sa\u011flamas\u0131d\u0131r. Bu sebeple mal veya hizmetin di\u011fer mecralardaki yakla\u015f\u0131k fiyat\u0131n\u0131n \u00f6\u011frenilmesi ve k\u0131yaslama yap\u0131lmas\u0131, ger\u00e7ek\u00e7i olamayacak kadar cazip g\u00f6r\u00fcnen d\u00fc\u015f\u00fck fiyatlara veya indirimlere dikkatle yakla\u015f\u0131lmas\u0131 \u00e7o\u011fu ma\u011fduriyetin \u00f6n\u00fcne ge\u00e7mede faydal\u0131 olaca\u011f\u0131 aktar\u0131ld\u0131.<\/p>\n\n\n\n
Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamada ayr\u0131ca \u015fu ifadelere yer verildi:<\/p>\n\n\n\n
\u201cAl\u0131\u015fveri\u015f yap\u0131lmas\u0131 d\u00fc\u015f\u00fcn\u00fclen internet sitesinde sat\u0131c\u0131n\u0131n ticari unvan\u0131, adresi, sabit telefonu, MERS\u0130S numaras\u0131, ETB\u0130S kayd\u0131, g\u00fcven damgas\u0131 bilgisi gibi bilgilerin olup olmad\u0131\u011f\u0131 kontrol edilerek al\u0131\u015fveri\u015f yap\u0131lmal\u0131d\u0131r. \u0130nternet sitesinin sahte veya taklit bir site olmas\u0131 ihtimaline kar\u015f\u0131n site ad\u0131n\u0131n kontrol edilmesi gerekirse Bilgi Teknolojileri ve \u0130leti\u015fim Kurumunun \u2018internet site bilgisi sorgulama’ ekran\u0131ndan faydalan\u0131lmas\u0131 \u00e7o\u011fu ma\u011fduriyetin \u00f6n\u00fcne ge\u00e7ebilecektir. Sosyal medyada gezinirken kar\u015f\u0131la\u015f\u0131lan tan\u0131t\u0131m ve ilanlara kar\u015f\u0131, bu mecralar arac\u0131l\u0131\u011f\u0131yla ula\u015f\u0131lan sitelerin sahte, taklit ve k\u00f6t\u00fcye kullan\u0131lmas\u0131 ihtimallerine kar\u015f\u0131, sat\u0131c\u0131n\u0131n kendi sitesinden \u00fcr\u00fcn\u00fcn kontrol edilmesi yararl\u0131 olacakt\u0131r. \u0130nternet sitesi \u00fczerinden al\u0131\u015fveri\u015f yap\u0131lmas\u0131na karar verilmesi durumunda SSL sertifikas\u0131, 3D Security veya sanal kartla \u00f6deme gibi detaylara dikkat edilmesi faydal\u0131 olacakt\u0131r. \u00d6deme yapmadan \u00f6nce, t\u00fcketiciye iletilmesi yasal zorunluluk olan \u00f6n bilgilerin okunmas\u0131 da \u00e7o\u011fu ma\u011fduriyeti \u00f6nleyecektir. Sat\u0131c\u0131n\u0131n ticari unvan\u0131, adresi, sabit telefon numaras\u0131 gibi ileti\u015fim bilgileri, mal veya hizmetin \u00f6denecek toplam tutar\u0131, cayma hakk\u0131na ili\u015fkin ayr\u0131nt\u0131lar ve hak arama yollar\u0131 bu bilgilerden baz\u0131lar\u0131d\u0131r. T\u00fcm bu hususlara dikkat edilmesine kar\u015f\u0131n t\u00fcketicilerimizin mesafeli s\u00f6zle\u015fmeler ile ilgili olarak ya\u015fad\u0131klar\u0131 uyu\u015fmazl\u0131\u011f\u0131n \u00e7\u00f6z\u00fclmesinde 6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun kapsam\u0131nda 10 bin 390 TL’nin alt\u0131nda olan uyu\u015fmazl\u0131klar i\u00e7in T\u00fcketici Hakem Heyetlerine, bu tutar\u0131 a\u015fan uyu\u015fmazl\u0131klar i\u00e7in de T\u00fcketici Mahkemelerine ba\u015fvurabilmesi m\u00fcmk\u00fcnd\u00fcr.\u201d<\/p>\n\n\n\n
Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan t\u00fcketici ma\u011fduriyeti do\u011furan sat\u0131c\u0131lara ili\u015fkin olarak denetimler yap\u0131larak tespit edilen ayr\u0131l\u0131klara ili\u015fkin idari yapt\u0131r\u0131mlar uygulan\u0131yor. Ayr\u0131ca, t\u00fcketicileri aldat\u0131c\u0131 ve yan\u0131lt\u0131c\u0131 ifadelere yer verilen ya da haks\u0131z ticari uygulama niteli\u011fi ta\u015f\u0131yan sat\u0131\u015f ve pazarlama y\u00f6ntemleri Bakanl\u0131\u011f\u0131m\u0131z b\u00fcnyesinde bulunan Reklam Kurulunca incelenmekte ve 5237 say\u0131l\u0131 T\u00fcrk Ceza Kanunu kapsam\u0131nda su\u00e7 te\u015fkil eden eylemlere ili\u015fkin olarak da Cumhuriyet Ba\u015fsavc\u0131l\u0131klar\u0131na su\u00e7 duyurusunda bulunuluyor.<\/p>\n\n\n\n
6502 say\u0131l\u0131 T\u00fcketicinin Korunmas\u0131 Hakk\u0131nda Kanun’un y\u00fcr\u00fcrl\u00fc\u011fe girdi\u011fi 2014 ile 2020 d\u00f6neminde, mesafeli y\u00f6ntemle sat\u0131\u015f yapan 76 \u015firket nezdinde bakanl\u0131k\u00e7a yap\u0131lan denetim sonucunda tespit edilen ayk\u0131r\u0131l\u0131klar i\u00e7in toplam 216 milyon 68 bin 467 lira idari para cezas\u0131 verildi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ticaret Bakanl\u0131\u011f\u0131, mesafeli sat\u0131\u015flara y\u00f6nelik a\u00e7\u0131klama yaparak, t\u00fcketicinin ya\u015fad\u0131\u011f\u0131 ma\u011fduriyetin takip\u00e7isi olundu\u011funu a\u00e7\u0131klad\u0131. Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan mesafeli sat\u0131\u015flara y\u00f6nelik bir a\u00e7\u0131klama yap\u0131ld\u0131. Covid-19 salg\u0131n\u0131 d\u00f6neminde T\u00fcrkiye’de internet \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015f oranlar\u0131ndaki art\u0131\u015fa dikkat \u00e7ekilen a\u00e7\u0131klamada, 2014-2020 Ekim ay\u0131 aras\u0131ndaki d\u00f6nemde, mesafeli y\u00f6ntemle sat\u0131\u015f yapan 75 \u015firket nezdinde yap\u0131lan denetim sonucunda tespit edilen ayk\u0131r\u0131l\u0131klar i\u00e7in toplam […]<\/p>\n","protected":false},"author":1,"featured_media":1541343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1541340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=\/wp\/v2\/posts\/1541340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1541340"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=\/wp\/v2\/posts\/1541340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=\/wp\/v2\/media\/1541343"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1541340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1541340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1541340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}