{"id":1573860,"date":"2021-10-12T13:05:22","date_gmt":"2021-10-12T10:05:22","guid":{"rendered":"http:\/\/www.erzurumflas.com\/?p=1573860"},"modified":"2021-10-12T13:05:22","modified_gmt":"2021-10-12T10:05:22","slug":"kobilere-akilli-kobi-ile-dijital-donusum-daveti","status":"publish","type":"post","link":"https:\/\/www.erzhaber.com\/?p=1573860","title":{"rendered":"KOB\u0130\u2019lere, \u201cAk\u0131ll\u0131 Kobi\u201d ile dijital d\u00f6n\u00fc\u015f\u00fcm daveti"},"content":{"rendered":"\n<p><strong>TOBB ve Visa, Ak\u0131ll\u0131 KOB\u0130 Platformu\u2019nun hizmete a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 duyurdu. Platform, KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm \u00fcss\u00fc olmay\u0131 hedefliyor.<\/strong><\/p>\n\n\n\n<p>T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB) ve Visa, i\u015finde dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekle\u015ftirmek isteyen KOB\u0130\u2019ler i\u00e7in hayata ge\u00e7irilen Ak\u0131ll\u0131 KOB\u0130 platformunu, T.C. Sanayi ve Teknoloji Bakan\u0131 Mustafa Varank, TOBB Ba\u015fkan\u0131 Rifat Hisarc\u0131kl\u0131o\u011flu ve Visa T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Merve Tezel\u2019in kat\u0131ld\u0131\u011f\u0131 online bir bas\u0131n etkinli\u011fi ile duyurdu.<br>Ak\u0131ll\u0131 KOB\u0130, \u00fclkemizde dijital d\u00f6n\u00fc\u015f\u00fcm yolunda geni\u015f bir ekosistemi KOB\u0130\u2019lerle bu kapsamda bulu\u015fturan ilk platform olma \u00f6zelli\u011fine sahip. akillikobi.org.tr adresinden ula\u015f\u0131labilen platform, i\u00e7erdi\u011fi \u00fcr\u00fcn, hizmet, bilgi ve e\u011fitimlerle KOB\u0130\u2019lere \u00f6zel bir dijital d\u00f6n\u00fc\u015f\u00fcm \u00fcss\u00fc olarak hizmet verecek. Ak\u0131ll\u0131 KOB\u0130\u2019yi ziyaret eden KOB\u0130\u2019ler ihtiya\u00e7lar\u0131n\u0131 kategoriler ya da sekt\u00f6rler baz\u0131nda ke\u015ffedebilecek, bu \u00fcr\u00fcn ve hizmetleri sunan tedarik\u00e7ilerle bulu\u015fabilecek. Ayr\u0131ca KOB\u0130\u2019ler kendilerini dijitalle\u015fme konusunda test edebilecek, seviyelerini g\u00f6rebilecek, isterse e\u011fitim alabilecek. B\u00f6ylelikle KOB\u0130\u2019ler A\u2019dan Z\u2019ye dijitalle\u015fme konusundaki t\u00fcm ihtiyac\u0131n\u0131 Ak\u0131ll\u0131 KOB\u0130 platformunda kar\u015f\u0131lam\u0131\u015f olacak.<\/p>\n\n\n\n<p><strong>Dijitalle\u015fme Yolunda En Kapsaml\u0131 \u0130\u00e7erik<\/strong><br>Ak\u0131ll\u0131 KOB\u0130 platformundaki faydal\u0131 i\u00e7erik ve videolar\u0131n yer alaca\u011f\u0131 \u2018Bilgi Bankas\u0131\u2019 sekmesinin T\u00fcrkiye\u2019nin en kapsaml\u0131 dijital d\u00f6n\u00fc\u015f\u00fcm bilgi merkezi olmas\u0131 hedefleniyor. Bu i\u00e7eri\u011fe ek olarak Visa deste\u011fi ile, \u2018KOB\u0130 Akademisi\u2019 sekmesine \u2018\u0130\u015fimi Y\u00f6netebiliyorum\u2019 KOB\u0130 e\u011fitimleri de dahil edildi. Bo\u011faz i\u00e7i \u00dcniversitesi \u00f6\u011fretim \u00fcyeleri ve alan\u0131nda uzmanlar\u0131n yer ald\u0131\u011f\u0131 7 ba\u015fl\u0131k ve 47 mod\u00fclden olu\u015fan e\u011fitim videolar\u0131 KOB\u0130\u2019lerin finansal disiplin ve dijitalle\u015fme becerilerini g\u00fc\u00e7lendirmek amac\u0131yla tasarland\u0131. KOB\u0130\u2019lerin kapasitelerini g\u00fc\u00e7lendirecek bu e\u011fitimlerin yan\u0131 s\u0131ra platformun \u2018Visa D\u00fcnyas\u0131 ve \u00d6demeler\u2019 b\u00f6l\u00fcm\u00fcnde ise KOB\u0130\u2019lerin \u00f6demelerle ilgili ihtiya\u00e7 duyaca\u011f\u0131 t\u00fcm bilgiler, kartla \u00f6deme ve kart kabul\u00fc olmak \u00fczere iki ba\u015fl\u0131kta anlat\u0131l\u0131yor. Ayr\u0131ca bu b\u00f6l\u00fcmde KOB\u0130\u2019ler, finansal kurulu\u015flar\u0131n Ak\u0131ll\u0131 KOB\u0130\u2019ye \u00f6zel ticari Visa kart ve POS kampanyalar\u0131na da ula\u015fabiliyorlar.<\/p>\n\n\n\n<p><strong>T\u00fcbitak\u2019tan Kobi\u2019lere Dijitalle\u015fme Seviye Testi<\/strong><br>Platforma kaydolan KOB\u0130\u2019lere dijital d\u00f6n\u00fc\u015f\u00fcm konusundaki mevcut durumlar\u0131n\u0131 T\u00dcB\u0130TAK T\u00fcrkiye Sanayi Sevk ve \u0130dare Enstit\u00fcs\u00fc taraf\u0131ndan haz\u0131rlanan \u201cDijital D\u00f6n\u00fc\u015f\u00fcm Olgunluk De\u011ferlendirme\u201d arac\u0131yla tespit etme imkan\u0131 sunuluyor. KOB\u0130\u2019ler \u00e7\u0131kan sonu\u00e7lara ve ihtiya\u00e7lar\u0131na g\u00f6re k\u0131sa ve orta vadeli yol haritalar\u0131n\u0131n haz\u0131rlanmas\u0131 konusunda destek alabilecekler.<\/p>\n\n\n\n<p><strong>\u0130lk Faza \u0130lgi Yo\u011fun Oldu<\/strong><br>Ak\u0131ll\u0131 KOB\u0130\u2019nin May\u0131s ay\u0131nda duyurulan ilk faz\u0131ndan bu yana dijitalle\u015fmeye y\u00f6nelik \u00fcr\u00fcn ve hizmet sunan 800\u2019e yak\u0131n tedarik\u00e7i platforma kay\u0131t oldu. Bu \u015firketlerin sundu\u011fu; bulut ve yapay zeka \u00e7\u00f6z\u00fcmleri, e-ihracat, sanal POS \u00e7\u00f6z\u00fcmleri, mobil geli\u015ftiriciler, veri analizi gibi hizmetler 12 ana kategoride, toplam 80 ba\u015fl\u0131k alt\u0131nda toplan\u0131yor. KOB\u0130\u2019ler bu \u00fcr\u00fcn ve hizmetlere, tedarik\u00e7ilerin sitelerine y\u00f6nlendirilerek uygun \u00f6deme ko\u015fullar\u0131yla ula\u015fabiliyor.<\/p>\n\n\n\n<p><strong>Bakan Varank; \u201cKOB\u0130\u2019lerimizin dijital d\u00f6n\u00fc\u015f\u00fcm harcamalar\u0131n\u0131 vergi te\u015fvik kapsam\u0131na alaca\u011f\u0131z\u201d<\/strong><br>Online toplant\u0131da, \u201cAr-Ge harcamalar\u0131n\u0131n be\u015fte birini KOB\u0130\u2019lerimiz yap\u0131yor ve bu alandaki insan kayna\u011f\u0131m\u0131z\u0131n yar\u0131s\u0131na yak\u0131n\u0131n\u0131 yine KOB\u0130\u2019ler istihdam ediyor\u201d diyen Sanayi ve Teknoloji Bakan\u0131 Mustafa Varank, \u201cDolay\u0131s\u0131yla verimlili\u011fi ve rekabet\u00e7ili\u011fi sa\u011flad\u0131klar\u0131nda KOB\u0130\u2019ler T\u00fcrk giri\u015fimcili\u011finin lokomotifi olacak. G\u00fcn\u00fcm\u00fczde de verimli\u011fi art\u0131rman\u0131n, rekabet\u00e7ili\u011fi sa\u011flaman\u0131n, katma de\u011ferli hizmet ve \u00fcr\u00fcn geli\u015ftirmenin anahtar\u0131 dijital d\u00f6n\u00fc\u015f\u00fcmd\u00fcr. Bug\u00fcn kurumsal yap\u0131dan m\u00fc\u015fteri y\u00f6netimine, \u00fcr\u00fcn geli\u015ftirmeden tedarik zincirine bir\u00e7ok s\u00fcreci verimli \u015fekilde y\u00f6netmek dijital d\u00f6n\u00fc\u015f\u00fcmle m\u00fcmk\u00fcn \u0130ki y\u0131l i\u00e7inde d\u00fcnyada dijital d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 yat\u0131r\u0131m tutar\u0131n\u0131n yakla\u015f\u0131k 2,3 trilyon dolar olmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Bu d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci m\u00fchim oldu\u011fu kadar me\u015fakkatli de. Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc h\u0131zland\u0131rmak amac\u0131yla, KOB\u0130\u2019lerimizin dijital d\u00f6n\u00fc\u015f\u00fcm harcamalar\u0131n\u0131 vergi te\u015fviki kapsam\u0131na alaca\u011f\u0131z. Platformdan faydalanmak isteyen i\u015fletmeleri \u00f6nce olgunluk de\u011ferlendirme s\u00fcrecine tabi tutacak, ard\u0131ndan dijitalle\u015fme yol haritas\u0131 \u00e7\u0131karaca\u011f\u0131z. KOB\u0130\u2019lerimizin dijitalle\u015fme ser\u00fcveninde, b\u00f6ylesine kat\u0131l\u0131mc\u0131, kapsay\u0131c\u0131 ve \u00e7ok payda\u015fl\u0131 i\u015f birli\u011fi a\u011f\u0131 olan Ak\u0131ll\u0131 KOB\u0130 platformunu k\u0131ymetli buluyorum. TOBB\u2019u ve Visa T\u00fcrkiye\u2019yi bu g\u00fczel i\u015f birli\u011finden \u00f6t\u00fcr\u00fc kutluyorum\u201d de\u011ferlendirmesinde bulundu.<\/p>\n\n\n\n<p><strong>Hisarc\u0131kl\u0131o\u011flu, \u201c\u015eimdi ak\u0131ll\u0131 Kobi ile dijitalle\u015fmenin tam zaman\u0131\u201d<\/strong><br>T\u00fcrkiye Odalar ve Borsalar Birli\u011fi Ba\u015fkan\u0131 M. Rifat Hisarc\u0131kl\u0131o\u011flu ise, \u201c\u00dclkemizde KOB\u0130\u2019ler istihdam\u0131n ve b\u00fcy\u00fcmenin itici g\u00fcc\u00fc, ekonomik ve sosyal kalk\u0131nman\u0131n temel ta\u015f\u0131 olarak faaliyet g\u00f6steriyorlar. KOB\u0130\u2019ler t\u00fcm i\u015fletmelerin y\u00fczde 99,8\u2019ini olu\u015fturuyor, 11,5 milyon istihdam sa\u011fl\u0131yor, 5,8 Trilyon TL ciro ger\u00e7ekle\u015ftiriyorlar. Di\u011fer taraftan pandemi ile birlikte daha artan dijitalle\u015fme ihtiyac\u0131 en \u00e7ok KOB\u0130\u2019leri etkiliyor, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc ger\u00e7ekle\u015ftiremeyen KOB\u0130\u2019ler ticari hayatlar\u0131na devam etmekte zorlan\u0131yorlar\u201d dedi.<br>KOB\u0130\u2019ler i\u00e7in dijitalle\u015fmenin bir ihtiya\u00e7tan \u00f6te, bir zorunluluk haline geldi\u011fini ifade eden Hisarc\u0131kl\u0131o\u011flu, \u201cBu bilin\u00e7le Visa ile birlikte Ak\u0131ll\u0131 KOB\u0130 Platformu\u2019nu hayata ge\u00e7iriyoruz. Ak\u0131ll\u0131 KOB\u0130 Platformu\u2019nda teknoloji tedarik\u00e7ileri ile KOB\u0130\u2019leri tek bir \u00e7at\u0131 alt\u0131nda bulu\u015fturuyoruz. 6 May\u0131s\u2019ta ger\u00e7ekle\u015ftirdi\u011fimiz \u00f6n lansmandan bu yana 800 teknoloji tedarik\u00e7isi platforma \u00f6n kay\u0131tlar\u0131n\u0131 ger\u00e7ekle\u015ftirdi, KOB\u0130\u2019lerin dijitalle\u015fmesine y\u00f6nelik \u00fcr\u00fcn ve hizmetlerini beyan etti. \u015eimdi de kesin kay\u0131tlar\u0131n\u0131 ger\u00e7ekle\u015ftirmeye devam ediyorlar. Ak\u0131ll\u0131 KOB\u0130 ile mikro, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelere y\u00f6nelik t\u00fcm sekt\u00f6rler i\u00e7in dijitalle\u015fme olana\u011f\u0131 sunuyoruz. Ak\u0131ll\u0131 KOB\u0130\u2019ye kay\u0131tl\u0131 teknoloji tedarik\u00e7ilerini 1,5 Milyon \u00fcyemiz ile bulu\u015fturmay\u0131 hedefliyoruz\u201d \u015feklinde konu\u015ftu.<br>Hisarc\u0131kl\u0131o\u011flu \u015funlar\u0131 s\u00f6yledi; \u201cAk\u0131ll\u0131 KOB\u0130 Platformu ile KOB\u0130\u2019lere y\u00f6nelik bir dijitalle\u015fme ekosistemi kurmay\u0131 ama\u00e7l\u0131yoruz. Platform ile dijital d\u00f6n\u00fc\u015f\u00fcm konusunda KOB\u0130\u2019lerin karar almalar\u0131n\u0131 h\u0131zland\u0131rmay\u0131 hedefliyoruz. \u0130\u015fini dijitale ta\u015f\u0131mak ve dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc ger\u00e7ekle\u015ftirmek isteyen t\u00fcm KOB\u0130\u2019leri Ak\u0131ll\u0131 KOB\u0130 Platformu\u2019na, teknoloji tedarik\u00e7ilerinin \u00fcr\u00fcn ve hizmetlerini incelemeye bekliyoruz.\u201d<\/p>\n\n\n\n<p><strong>Merve Tezel: \u201cAk\u0131ll\u0131 kobi\u2019nin bir dijitalle\u015fme \u00fcss\u00fc olmas\u0131n\u0131 diliyoruz\u201d<\/strong><br>Pandemi s\u00fcrecinin KOB\u0130\u2019lerin dijitalle\u015fmesini \u00f6nemli bir ihtiya\u00e7 haline getirdi\u011fini dile getiren Visa T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Merve Tezel de toplant\u0131da yapt\u0131\u011f\u0131 konu\u015fmada, TOBB i\u015f birli\u011finde hayata ge\u00e7irilen \u2018Ak\u0131ll\u0131 KOB\u0130 Platformu\u2019nun, bir yo\u011fun ilgiyle kar\u015f\u0131lanmas\u0131n\u0131n do\u011fru bir i\u015f yap\u0131ld\u0131\u011f\u0131n\u0131n g\u00f6stergesi oldu\u011funu belirterek, \u201cVisa olarak \u2018\u0130\u015fimi Y\u00f6netebiliyorum\u2019 e\u011fitimlerini de platforma dahil ettik. E\u011fitimleri tamamlayan ilk 50 KOB\u0130\u2019ye dijitalle\u015fme ve e-ticarete giri\u015f paketini bedelsiz olarak sa\u011flayaca\u011f\u0131m\u0131z\u0131 payla\u015fmaktan mutluluk duyuyorum. Platformda yer alan Visa D\u00fcnyas\u0131 sekmesi ise KOB\u0130\u2019ler i\u00e7in \u00f6demeler d\u00fcnyas\u0131 konusunda bir rehber niteli\u011finde ve ayr\u0131ca Visa ve \u00fcye bankalar\u0131m\u0131z olarak onlara sunaca\u011f\u0131m\u0131z faydalar, avantajlar ve kampanyalar\u0131 buradan takip edebilecekler. Ak\u0131ll\u0131 KOB\u0130\u2019nin, KOB\u0130\u2019lerin t\u00fcm ihtiya\u00e7lar\u0131n\u0131 tek bir noktadan kar\u015f\u0131layabilecekleri bir dijitalle\u015fme \u00fcss\u00fc olmas\u0131n\u0131 diliyorum\u201d diye konu\u015ftu.<\/p>\n\n\n\n<p><strong>Ba\u015fkan Y\u00fccelik; \u201cKobi\u2019ler, dijitale\u015fmeyle s\u0131n\u0131rlar\u0131n\u0131 a\u015far\u201d<\/strong><br>Bilgi \u00e7a\u011f\u0131n\u0131 ya\u015fayan d\u00fcnyada, ekonomilerin bel kemi\u011fini olu\u015fturan KOB\u0130\u2019ler i\u00e7in dijitalle\u015fmenin \u00f6neminin her ge\u00e7en g\u00fcn artt\u0131\u011f\u0131na i\u015faret eden&nbsp;<strong>Erzurum<\/strong>&nbsp;Ticaret ve Sanayi Odas\u0131 (ETSO) Y\u00f6netim Kurulu Ba\u015fkan\u0131 L\u00fctf\u00fc Y\u00fccelik de, TOBB ve Visa i\u015fbirli\u011fi ile hayata ge\u00e7irilen, \u2018Ak\u0131ll\u0131 KOB\u0130 Platformu\u2019nun, s\u0131n\u0131rlar\u0131n\u0131 a\u015fmak isteyen i\u015fletmelere yeni ufuklar a\u00e7aca\u011f\u0131n\u0131 s\u00f6yledi. \u2018Dijital D\u00f6n\u00fc\u015f\u00fcm Seferberli\u011fi Ba\u015flat\u0131yoruz\u201d slogan\u0131yla \u00fccretsiz olarak hizmete sunulan platform sayesinde KOB\u0130\u2019lerin, dijital olgunluk seviyelerinin \u00f6l\u00e7\u00fclece\u011fini ve bu y\u00f6nde ad\u0131mlar atmalar\u0131n\u0131n sa\u011flanaca\u011f\u0131n\u0131 ifade eden Ba\u015fkan Y\u00fccelik KOB\u0130\u2019lerin, \u201cAk\u0131ll\u0131 KOB\u0130\u201d projesi arac\u0131l\u0131\u011f\u0131yla gelece\u011fin d\u00fcnyas\u0131n\u0131 yakalayaca\u011f\u0131n\u0131 ve h\u0131zla de\u011fi\u015fen g\u00fcn\u00fcn \u015fartlar\u0131na \u00e7ok daha kolay adapte olaca\u011f\u0131n\u0131 belirtti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TOBB ve Visa, Ak\u0131ll\u0131 KOB\u0130 Platformu\u2019nun hizmete a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 duyurdu. Platform, KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm \u00fcss\u00fc olmay\u0131 hedefliyor. T\u00fcrkiye Odalar ve Borsalar Birli\u011fi (TOBB) ve Visa, i\u015finde dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc ger\u00e7ekle\u015ftirmek isteyen KOB\u0130\u2019ler i\u00e7in hayata ge\u00e7irilen Ak\u0131ll\u0131 KOB\u0130 platformunu, T.C. Sanayi ve Teknoloji Bakan\u0131 Mustafa Varank, TOBB Ba\u015fkan\u0131 Rifat Hisarc\u0131kl\u0131o\u011flu ve Visa T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Merve Tezel\u2019in kat\u0131ld\u0131\u011f\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1573861,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1573860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"_links":{"self":[{"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=\/wp\/v2\/posts\/1573860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1573860"}],"version-history":[{"count":0,"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=\/wp\/v2\/posts\/1573860\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=\/wp\/v2\/media\/1573861"}],"wp:attachment":[{"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1573860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1573860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erzhaber.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1573860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}